About Us
Our
brand Mitticool Private Limited,
works towards utilizing the massive potential of our rich fertile
soil and capitalize on them to bring forth an entirely new organic way
of cooking a nutritious and wholesome meal. We are a Manufacturer
and Exporter,
offering a broad spectrum of Earthen products such as
Earthen Water Pot, Curd Pot With Cap, Clay Bowls, Earthern
Refrigerator, Clay Handi and
many more. We make use of excellent quality clay and hardened it to make
durable Cook Wares and Table Wares. The offered products are
crafted by our highly skilled workforce, experts of which are well
versed in the
art of pottery. The products we make available to clients are quality
assured and our company
has been accredited with
ISO 9001:2008 certification
for our quality management system. Our products are availed by
several clients in the country and abroad as well. We export our
products to the United Kingdom, United States and Uganda where they
are highly appreciated for their smooth finish and beautiful designs.
Our Products Features
The earthen pots and refrigerators we offer are capable of keeping
the original taste of fruits and vegetables intact. Some of the other
attractive features of our product are:
-
Maintenance free
- Environment Friendly
- Best Quality
-
Aesthetic appeal
Our Aim
We aim to make simple utility products that renders luxury to people
worldwide who cannot afford the expensive electronic goods. Our
company aspires to achieve this goal in safe and healthy way by
making the Eco-friendly products.
Nature, Food & Health
The three primary things that are crucial for our lives are nature,
food and health. The food we consume has the most substantial effect
on our health. Nutritious food can keep us healthy and strong and
contribute greatly to the overall health of a person. But a majority
of us live unhealthy lifestyles, which is compelling a large number
of people to opt for organic foods to compensate for the damage done
to our bodies. Yet, a question which lingers is whether we are able
to gain all the essential nutrients and minerals from the organic
foods we cook. The answer to that is a negative one and its primary
reason is that we are not careful in selection of the utensils, we
cook our food in.
In spite of using organic fruits, vegetables and other healthy
ingredients in our diet, we lose a large portion of those nutrients
because of the aluminum and chemically coated utensils cooking
utensils in which the items are prepared & kept. On extensive research, we have concluded that the way we
cook our dishes and the vessels they are cooked in, play a major
role in retaining the nutritive elements in the food. The habit
of cooking in metallic utensils can lead to the transfer of small
quantities of metal toxins in our body, which can cause significant
damage if used for a longer period of time.
This
has raised the need for adopting other options of cooking
utensils and the search for a healthy technique has led to the
exploration of the ancient practices that our forefathers followed. And
there came Earthen Vessel that from our ancient time has been the
healthiest way to cook
food.
Owner Profile
Our founder,
Mr. Mansukhbhai Prajapati, is a traditional clay craftsman who
has years of experience in this field. He is a pioneer who has
developed a vast range of earthen products such as Clay Water Filter Pots, Clay Food Plate and
Clay Pot For Cooking that can be used daily
in kitchen.
Mansukhbhai was born into the Prajapati family that originally
belongs to the village Nichimandal of Morbi, Rajkot. He had seen the
ancient clay making techniques since his childhood, as pottery was
his family's traditional profession. As the only son and the eldest
among his siblings, he helped his father in his work regularly, but
his real interest lied in cricket and other games. In his younger
days, he used to fetch clay from different ponds and fields, load it
on a donkey and bring it back home. Apart from this, he did not
contribute much to the pottery work. But this changed after the
failure of Machhu dam of Morbi in 1979. His family had lost all their
valuables and they had to shift to Wankaner. To support their family,
his father took the job of a mason and Mansukhbhai joined a small
rooftop tile manufacturing unit where he was employed as a worker.
This was the beginning of his amazing journey, which today has
reached a point where he is acknowledged as a successful businessman.
The MittiCool
Story
The company was
conceptualized after the devastating earthquake of January 2001,
where our owner, Mansukhbhai incurred heavy loss and most of his
goods were damaged. He distributed the leftover stock that was
undamaged, to the quake affected masses of Kutch. This led to a
photograph that was taken just after the earthquake and featured on
the Sandesh Gujarati Daily in February 2001. It showed a broken water
filter that was made by Mansukhbhai with a caption that said broken
fridge of poor.
It was this
caption that gave birth to a thought of making a Rural Fridge that
does not require electricity and serves as cost effective
refrigerator for the citizens. Even though the idea was formed during
the Gujarat earthquake in 2001, the actual work started in 2002. At
that time, he met the Gujarat Grass-roots Innovation Augmentation
Network (GIAN), Ahmedabad, which supported Mansukhbhai further in his
endeavors. Finally after an arduous quest and several tests of soil
and fridge designs, he emerged with the innovative Mitticool fridge
in 2005. This product caught the attention of a civil engineer who
liked the concept and gave the first order of 100 pieces and advance
of INR 2 lakh to begin with. And this was the start of an eventful
journey of MittiCool.
The Initial
Struggle
Even though Mansukhbhai's family was struggling due to their unstable
finances, his parents always encouraged him to study. He received
education up to tenth standard, after which he left studies to
support the family's income. He joined a small factory where he
worked daily. But unfortunately, in the very first month of his
employment, his injured his left eye while working inside a chimney.
It was a difficult period as he had to remain unemployed for over a
period of eight months. After he regained his eyesight, he setup a
tea lorry near the highway in 1984. After few months into the tea
selling business, he heard about a job opening in a rooftop tile
manufacturing unit. On getting this opportunity, he shut down the tea
lorry and joined Jagdamba Potteries as a trainee at Rs. 300 per month
in 1985. There, he worked hard for three consecutive years and
learned all the nuances of pottery. Meanwhile, he also helped his
parents marry off his younger sisters.
The
Entrepreneurial Streak
During his stint at the pottery unit, he gained vast knowledge of the
trade which gave birth to the desire of starting his own enterprise.
As a child, he had seen the local potters making earthen pans and hot
plates (known as Kaladi/Tavdi) on the manual potters wheel (locally
known as Chhakdo). With the help of this wheel, one person could make
only 100 pieces per day. But he had seen the roof tiles getting
manufactured in bulk quantities on hand press at the factory, which
made him wonder whether earthen pans could be made in similar manner.
He finally took the plunge by quitting his job in 1988 and taking a
loan of INR 30,000 from a money lender to establish his own earthen
plate production unit. With the loan money, he purchased a small
piece of land, where he built his factory and installed dyes and
presses, soil mixing machine, electric potters wheel and other scrap
objects in it. He put his years of knowledge to good use and modified
the roof tile making hand press to transform into a hand press
machine that had a large capacity of producing 700 earthen pans every
day.
The Turning Point
The defining moment of Mansukhbhai's
life came in the year 1995, when a business man from Rajkot, Mr.
Chiragbhai Patel came to his native place in Wankaner in the search
of a reliable vendor who could supply good quality of Clay Water
Filters. He was an exporter
who had to fulfill a client order that was bound to Nairobi, Kenya.
Upon learning about Mansukhbhai's business venture from Jagdamba
Potteries, where he was previously employed. Then Chiragbhai
contacted him for looking at the water filter designs, which was very
much appreciated.
The Road Ahead
Mansukhbhai
has several accolades to his name. He has taken part in Saatvik-the
Traditional Food Festival in 2008 where showcased his innovations
apart from the regular clay products he sells. There, the traditional
black haandi (pot) he had made, grabbed the attention of many
visitors at his stall. They asked him to improve it which gave him an
idea to make the Clay Cooker. Ever
since then, he has developed several earthen utensils design
of eating plates with separate dish holding sections, glasses and
bowls. He has also unveiled a new range of cooker and kitchen
utensils at Saatvik- the Traditional Food Festival at IIM Ahmedabad
in December 2009.
Mitticool Catering Services
Our company also provides full service
outdoor catering in various events and can organize all types of
functions. We can manage events of any size, any theme and any
location in India with perfection.
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